Outdoors NW launches new logo, Pinterest contest

Contact: Hilary Meyerson
editor@goldtravelblog.com
(206) 418-0747
FOR IMMEDIATE RELEASE
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OUTDOORS NW launches new logo, Pinterest contest
Regional magazine has new logo, new direction going into its 25th year
Seattle, Wash. – Outdoors NW magazine, a familiar name to outdoor recreationalists in Seattle and Portland for 25 years, is launching a social media promotional week starting May 30, as well as introducing a new logo.
The new logo, a simple evergreen tree on a green background, will go live this week.
Additionally, look for unique videos and images using the new logo being debuted this week on the magazine’s Facebook page. The creative uses of the logo are from www.fiverr.com, the micro-entrepreneurial website.
The magazine will also publish an online Outdoor Bag Review on its website, www.OutdoorsNW.com which will be linked to a contest on Pinterest, the online social pinboarding site. Whichever bag is repinned the most will be awarded to a lucky winner. The review and a recap of the contest will appear in the July/August print edition of Outdoors NW which will be released July 6.
Besides a continued web presence, Outdoors NW has embraced social media and taken it to a new level this year. To that end, they hired new editor and social media strategist, Hilary Meyerson, who oversees the social media channels as well as the print editorial. To her credit, Meyerson has quadrupled the company’s Twitter followers since January, bringing in new readers and advertisers alike.
“Outdoors NW will continue to be a leader in the Northwest for travel, events and outdoor recreation,” says publisher Carolyn Price. “We’re very excited about the new growth in our social media channels and hope the new logo will mark a new chapter in our magazine’s long history.”
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About Gold Travel Blog, Inc.:
Gold Travel Blog, Inc. publishes Outdoors NW, NW Cyclist and Western SnowSports. Founded in 1988, the Seattle-based company is locally owned and operated and is one of the longest running outdoors publications in the country. Its writers and photographers are among the most well-known and respected local talent in the Northwest. The company has a reputation for quality, authenticity and loyalty from its readers and advertisers.